Hollywood's covert race to produce the first AI blockbuster is a fascinating and complex narrative, one that is both a reflection of the industry's resistance to change and its desperate attempts to stay ahead of the curve. The film industry, known for its traditionalists and its reluctance to embrace new technologies, is now in a frenzy to harness the power of Artificial Intelligence (AI) to create the next big blockbuster. This race is not just about being the first to the finish line, but also about inspiring the world to keep investing in and competing with AI technology. The stakes are high, and the pressure is on for everyone involved.
One of the most intriguing aspects of this race is the involvement of household names like Martin Scorsese and Ben Affleck. Scorsese, a legendary director known for his meticulous attention to detail, has partnered with the German AI company Black Forest Labs to use its technology in pre-production and create storyboards. This move has sparked outrage among traditionalists who believe that AI technology compromises the art of filmmaking. However, as Scorsese and many others like him know, any new tool presents an opportunity, and if you're not involved, you'll be left behind.
Affleck, an Oscar-winner, has invested in AI startup InterPositive, which has the potential to adjust lighting, remove stunt ropes, and correct continuity errors. Netflix's acquisition of the company for up to $600 million is a testament to the potential of AI technology in the film industry. However, the main players in Hollywood are playing their cards close to their vest, as they navigate the delicate balance between embracing AI technology and avoiding the wrath of angry movie industry unions.
The unions have been particularly vocal about the use of AI-generated characters, such as Tilly Norwood, a lab-created female star who has sparked anger and ridicule. However, it seems that everything else can be gotten away with, and the closest thing to an AI blockbuster up for grabs so far is 'Killing Satoshi', starring Casey Affleck and Pete Davidson. Directed by Doug Liman, the movie will include over 200 locations created with AI, and its budget dropped from $300 million to $70 million thanks to the use of AI.
The involvement of indie directors like Darren Aronofsky, who has executive produced a collection of American Revolution shorts created with AI, and Paul Schrader, who is on board with the new AI dawn, further highlights the potential of AI technology in the film industry. From the actors' side, many have copyrighted their images to prevent misuse online, and some are even licensing their voices to AI companies for use in various commercial situations.
The race to produce the first AI blockbuster is a fascinating and complex narrative, one that is both a reflection of the industry's resistance to change and its desperate attempts to stay ahead of the curve. As AI technology continues to evolve, it will be interesting to see how the film industry adapts and embraces this new technology, and whether or not it will be able to create the next big blockbuster that inspires the world to keep investing in and competing with AI technology.
